In 2010, the Inner-City Guru was honored with a gift from the City of Orlando—a statement piece recognizing years of tireless dedication to street outreach and community programming. But to the Guru, it was more than just a farewell; it symbolized perseverance, passion, and purpose. Inspired by the meaningful impact made through countless programs and partnerships, the Guru wanted this legacy to extend far beyond a single moment.
From this vision, SWAGGA was born—a clothing line that embodies more than just fashion; it’s a movement. Every piece is designed to make a statement, reminding wearers to Stay Winning, Always Grinding, Goal-Setting, & Ambitious, values instilled in the youth whose lives were transformed through the Guru’s work. SWAGGA is not just about looking good; it’s about living purposefully, repping resilience, and wearing your ambition for the world to see.
