SWAGGA was never just a word—it represented the pride, energy, resilience, and unmistakable vibe of the Parramore community. At a going-away celebration from the Parramore Kid Zone, Lisa Early, then Family Parks and Recreation and Children Education Director with the City of Orlando’s Families, Parks and Recreation Department, presented Reaching Da' Streetz with the bold SWAGGA sign as a parting gift for a job well done. We kept that sign because it represented more than a moment; it represented the people, the culture, and the community that helped shape my journey.

Years later, we kept that SWAGGA sign alive by transforming the original signage into a clothing and merchandise brand with purpose. Today, SWAGGA carries that same bold spirit into every community Reaching Da' Streetz serves and every zip code our work reaches. A portion of every purchase goes back into communities that needs support, helping us continue reaching youth, families, and neighborhoods—one zip code at a time.

The sign began as a gift, but today it carries a legacy. WE WILL NEVER FORGET.